When Kevin and I started Catalyst, we didn’t want to build an aimless product with an equally aimless marketing strategy. But neither did we want to be gimmicky, controversial, and offensive.
Our product had to actually help CSMs, and we wanted our marketing to do the same. We didn’t want to just lecture people through our content; we wanted to have a tangible effect on the CS community.
Thanks to supreme effort from Mike, our Head of Marketing, and Ben, our Community Manager, we’ve managed to do just that.
We’ve become famous (or infamous?) within the industry for our memes, and that’s by design. We want to gain a reputation for not taking ourselves too seriously: for being the company that’ll say the things nobody else will, and do things others won’t.
We carry this mindset into all of our marketing. Just take a look at some of our other marketing initiatives. We’ve covered areas such as:
I remember struggling and feeling overwhelmed in my early career and hoping for a mentor. I never did get one. But now, we’re using Catalyst to give others opportunities that I wished I had.
Customer success has always been a stressful career path, but in today’s times it’s even more so. We wanted to use our reach to get CSM’s the help they need to get through the day.
This is the decade of CS. It’s time to recognize it as one of the most important business categories, and to push CS to the center of our operations. We aim to unite CS professionals across all industries.
I’m proud of what our team has accomplished in such a short time. Thanks to our efforts, CS professionals from all over the world have been reaching out to us to show their support and appreciation.
We are uniting the CS community. One blog, program, and meme at a time.
I have full confidence that whatever our marketing team does next, it’ll be to everyone’s benefit: to Catalyst, to our CSM community, and to the customers they serve.
If you’re interested in getting involved, or have a fantastic idea that would bring value to the community, message me or Ben.
Let’s push CS to the center together.