This weekly podcast shines a light on the human side of the tech industry, with an emphasis on mental health, perseverance, creativity, successes, and failures. It goes beyond the flashy funding and acquisition announcements, and explores the entrepreneurs, innovators, and leaders behind the scenes who make it all happen—what they’ve experienced, what they’ve overcome, and most importantly, what they’ve learned.
Humans of SaaS in its first season was called NPS I Love You, which quickly became the largest and highest-rated Customer Success podcast in the industry.
Season 3 will be coming soon.
Rand Fishkin is the CEO and co-founder of SparkToro, a software company that provides high-quality market research and audience intelligence. In this episode, Rand and Ben discuss the art of writing emails, Rand’s experiences in the startup world, how to make sure you’re being fairly compensated, and much more.
Successful customer-led growth strategies must include data collection so the CS team can track patterns and discover prevalent trouble spots and successes that they can either fix or lean into for superb customer experiences.
Customer success isn’t the same as customer service. While the overarching goal of both is to create happy customers, the two are vastly different in how they carry out that objective. Both are necessary for software adoption and utilization, but one is not a substitute for the other.
Playbooks provide proactive best practices to help the busy customer success manager (CSM) accomplish more without hiring more. They assist the customer-facing team with a set of repeatable processes and actions to achieve desired outcomes that benefit both the business and the client.