SaaS has a major growth problem. Leaders can no longer rely on cheap, easy money to fuel hunting new customers. It’s expensive, time-intensive, and risky— especially in 2023.
Winning teams will take advantage of the most powerful growth lever in SaaS: customers.
By focusing on the customers you have (as opposed to the ones you want), you unlock new growth cheaper, faster, and more reliably. But, how?!
Customer-Led Growth (CLG) is the new way.
“Winning B2B organizations will refocus operations around the customer concerns about a recession, and economic instability will push B2B companies to pursue more predictable growth strategies in 2023. These strategies will focus chiefly on existing customer growth.”
“Companies that effectively organize and manage customer experience can realize a 20 percent improvement in customer satisfaction, a 15 percent increase in sales conversion, a 30 percent lower cost-to-serve, and a 30 percent increase in employee engagement.”
“Customer-Led Growth (CLG) is a strategic approach that leverages customer insights to qualify and quantify customer value, then operationalize and optimize the end-to-end customer experience.”