Customer success professionals talk a lot about being proactive. It’s something we know is critical for success—avoiding angry reach outs from customers, promoting early expansions or renewals, and building strong customer relationships. But what actually is proactive customer outreach? What does it look or feel like? How do you know if you’re doing it right?
In an age where business owners have so many tools to choose from, knowing which ones to invest in can be a hard decision to make. And as industries mature, more purpose-built software is developed. One prime example is the customer success platform (CSP).
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