Catalyst partners with UserGems to help companies proactively prevent churn and promote customer revenue expansion by alerting when customer champions leave and automating Churn Prevention and Customer Expansion playbooks.
SAN FRANCISCO, April 6, 2023 – Catalyst, the leading platform to drive growth through your customers, and UserGems, a pipeline generation software company, introduce a new integration that allows companies to monitor customer job changes for churn prevention and increase expansion revenue potential.
Each year, over 20% of professionals change jobs, leaving many companies at risk of losing their champions on customer accounts. According to Crunchbase News, in 2023 alone, more than 100,000 workers in the tech industry have been laid off, further inflating this average. Frequent job movements at customer accounts increases churn risk and decreases the potential for expansion.
“Every great account revolves around the energy, expertise, and experience of a great champion. Losing champions is always tough, but not knowing you’ve lost a champion is worse,” says Mark Kosoglow, Chief Revenue Officer at Catalyst Software.
“Our customers should never have to experience that pain, so we’ve partnered with the pioneer and category leader in operationalizing job change data, UserGems. This partnership opens up obvious workflows and impact that previously have been impossible.”
For customer-facing revenue teams that want to proactively address these risks, Catalyst’s Champion Tracking feature (powered by UserGems) alerts team members when champions leave customer accounts to take new jobs. UserGems uses proprietary technology to send job change signals and contact information to Catalyst that will alert Customer Success Managers (CSMs) of risk and automate Churn Prevention or Proactive Expansion playbooks in Catalyst, with multi-step sequencing of alerts, email communications, and more.
“Revenue leaders know that job change is the #1 signal for churn risk. But CSMs are often inundated with data and signals, so what matters most is how to enable your team to act on those signals consistently and at scale,” shares Christian Kletzl, Co-founder and CEO at UserGems.
“That’s why we’re excited to partner with Catalyst so that CSMs not only receive alerts when their champions leave, but also have a prescribed playbook directly in Catalyst that they can follow to protect their accounts."
Through this partnership, Catalyst customers gain critical, real-time visibility into their most valued buyers’ job changes. This helps CS teams spend less time on research and churn prevention to drive more meaningful engagements towards revenue growth.
Catalyst’ Champion Tracking feature (powered by UserGems) is available today. Contact the team at Catalyst to learn more and see it in action!
Catalyst is the world's most intuitive and actionable platform to drive growth through your customers. Built by leaders with Sales and Success DNA, Catalyst provides revenue teams with a single source of truth for customer insights, health monitoring, cross-functional collaboration, and workflow automations that scale up customer growth across all motions.
Trusted by leading global brands, Catalyst has been voted the #1 solution for Customer Revenue Optimization in 2023.
For more information about Catalyst, visit catalyst.io or follow Catalyst on LinkedIn.
UserGems is a pipeline generation software that helps revenue teams generate and protect revenue efficiently. With UserGems, companies can track and automate outreach when their champions change their jobs, and capture the buying groups to find the warmest path into every account.
Companies like Mimecast, Greenhouse, Medallia use UserGems to reach their revenue goals, quickly and efficiently.
For more information about UserGems, visit usergems.com or follow UserGems on LinkedIn.