An eBook by Catalyst

Navigating the Shift: Harnessing Customer-Led Growth for Success

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Businesses must prioritize delivering measurable value to customers for sustainable success, and yesterday’s growth strategies just aren’t cutting it. Enter customer-led growth (CLG), the implementation of operational practices that aligns your go-to-market strategies with customer needs. 

Totango and Catalyst have addressed this need with a Customer Growth Platform (CGP), optimizing every customer interaction for improved retention and revenue. This guide defines CLG and provides a comprehensive checklist for evaluating CGPs. Download “ Navigating the Shift: Harnessing Customer-Led Growth for Success” now to adapt your customer management practices to this new reality.

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