An eBook by Catalyst

How to Build an Expansion Strategy: 9 Tactics from 4 CS Veterans

You can't just "do" retention and expansion; you must win people over and merit their business. That requires a rock-solid expansion strategy. Build yours from the ground up with these tactics our experts would take (and have taken) when starting an expansion program.

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Essential Expansion Practices from Customer Success Experts

Whether you already have an expansion strategy or are starting from scratch, it’s crucial to think about the whole cycle. That’s what this eBook is here for. With insights from four Customer Success experts and Catalyst research-backed best practices, you’ll learn: 

  • The 5 types of expansion and what each means to your business
  • Essential expansion best practices to unlock higher retention and revenue
  • How to build a standardized expansion program to make your team more effective

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