Recently our team at Catalyst has been exploring how to build the best CAB, and given the community's interest in this topic, we decided to host a panel with leaders from HubSpot, Asana, and Mavenlink so we can all learn together.
HubSpot is a leading Sales & Marketing platform used by thousands of technology companies around the world. They launched their customer advisory board in 2019 and meet twice every quarter.
Asana is a web and mobile application designed to help teams organize, track, and manage their work. They made customer advocacy a top priority in 2020 and have designed a full roadmap for 2021 to launch a global customer advisory board, executive briefing center, and executive sponsorship program.
Mavenlink is one of the fastest-growing companies in North America. Its collaboration platform elevates operational and financial performance for services businesses. They recently launched their customer advisory board in 2020 and meet every 6 months.