Panel: How to Build a Best-in-Class Customer Advisory Board

Recently our team at Catalyst has been exploring how to build the best CAB, and given the community's interest in this topic, we decided to host a panel with leaders from HubSpot, Asana, and Mavenlink so we can all learn together.

Available now on demand
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Meet the Panelists

Ben Winn
Community & Events Manager
Shauna Carroll
Program Manager, Voice of the Customer
Kalina Bryant
Head of Customer Advocacy
Mike Rizzo
Manager, Community and Loyalty Programs

Hubspot’s CAB

HubSpot is a leading Sales & Marketing platform used by thousands of technology companies around the world. They launched their customer advisory board in 2019 and meet twice every quarter.

Asana’s CAB

Asana is a web and mobile application designed to help teams organize, track, and manage their work. They made customer advocacy a top priority in 2020 and have designed a full roadmap for 2021 to launch a global customer advisory board, executive briefing center, and executive sponsorship program.

Mavenlink’s CAB

Mavenlink is one of the fastest-growing companies in North America. Its collaboration platform elevates operational and financial performance for services businesses. They recently launched their customer advisory board in 2020 and meet every 6 months.

What You’ll Learn

How leading SaaS brands are approaching customer advisory boards
What to think about when starting your CAB from scratch
Ways to keep your CAB engaged beyond just quarterly or bi-annual meetings
Ideas for running CAB events in the era of COVID-19

Watch this CAB Panel Discussion Now