Blog

Blog Posts

September 26, 2023

Introducing the Customer-Led Podcast

Season 1 of Customer-Led is out now! Hosted by Kevin Chiu. Hot takes only. Always bite-sized episodes. Stream it for free.

Blog

Blog Posts

August 30, 2023

Your CFO Will Have Misconceptions About CS. Here’s How to Counter Them.

Get to know the 6 biggest mistakes and misunderstandings between CS and Finance leaders, including strategies to overcome them.

Blog

Blog Posts

August 2, 2023

Why You Need Revenue Enablement (And Not Just Sales Enablement)

Transitioning from sales-first to strategic revenue enablement is crucial for customer-led growth in 2023.

Blog

Blog Posts

September 28, 2023

How To Bring the Ansoff Product Growth Matrix Into B2B Customer Success

Utilizing the four growth strategies from Ansoff’s Matrix will help you sustainably grow your business—a business started to help real people solve a real-world problem.

Blog

Blog Posts

June 22, 2023

The Leader in Customer Growth: Catalyst ranks #1 for Best Results, ROI, and more for Customer Revenue Optimization

Catalyst is proud to receive 26 awards from the latest G2 Reports, including #1 rankings across 15 categories in Customer Revenue Optimization.

Blog

Blog Posts

June 20, 2023

Introducing Signals: Identify customer growth opportunities with data

With Signals, automatically identify and action new customer expansion opportunities all inside Catalyst.

Blog

Blog Posts

June 14, 2023

10 Secrets of Radically Authentic and Disruptive (RAD) Customer Discovery

Get ready to grow your customer relations (and wallet) with the top ten secrets to radically authentic and disruptive discovery.

Blog

Blog Posts

May 25, 2023

Powering Customer-Led Growth: Databricks Ventures invests in Catalyst

Our partnership with Databricks enables enhanced investments in our Customer Growth Platform, including Catalyst Signals and full integration with Databricks.

Blog

Blog Posts

May 24, 2023

Mastering SaaS Metrics: A Game-Changing Guide for CS Leaders

We’re unlocking 14 essential SaaS metrics from a VP of Finance to master customer success measurement.

Blog

Blog Posts

May 17, 2023

How Post-Sale Leaders Can Thrive In The 2023 Boardroom

Learn directly from a top investor on what the board expects from CS in 2023 and download the full boardroom deck template at the end to get going.

Blog

Blog Posts

May 9, 2023

An Unbeatable Formula to 3x Your Forecasting Accuracy

Year over year, studies have reported that one quarter of businesses forecast accurately. Catalyst is here to help by sharing our CRO’s exact formula to consistently achieve a 97%+ forecast accuracy across your entire business.

Blog

Blog Posts

April 27, 2023

Customer-Led Growth Principle Ten: Align Pricing to Customer Value Moments

Too often, pricing gets established without assessing the customer impact. Here’s how you can make that change as a post-sale leader.

Blog

Blog Posts

March 30, 2023

How Do You Handle Customers With Complex Issues?

Handling customers with complex issues that require many follow-ups can be challenging. These business experts share their steps to handle these customers and why they may recommend software solutions to improve customers’ experience.

Blog

Blog Posts

April 17, 2023

Customer-Led Growth Principle Nine: Prioritizing Customer Revenue in the Marketing Funnel

In a ‘do more with less’ world, marketing needs to get even more creative around driving business growth. Here’s how to take your strategy to the next level in this new revenue era.

Blog

Blog Posts

May 25, 2023

8 Tips For CEOs Who Value Customer Retention

Customers have varying needs that could involve any department or multiple departments. Those needs get filtered through the CS department, with CSMs orchestrating the cycle of discovery and fulfillment.

Blog

Blog Posts

April 12, 2023

Customer-Led Growth Principle Eight: The Critical Partnership between Product and Customer Success

We all know customer loyalty hinges on two key factors: a great product and a great experience. Let’s make sure those critical teams are aligned to drive customer-led growth.

Blog

Blog Posts

March 30, 2023

Customer-Led Growth Principle Seven: Embed the Voice of the Customer (VOC) across Your Strategy

We all know customer experience is vital to long-term revenue… but how do we measure what’s working and what’s not? Let’s talk about the insights available to you today to optimize customer-led growth.

Blog

Blog Posts

March 22, 2023

Customer-Led Growth Principle Six: Your Technology Stack

True customer-led growth requires the right technology. Here’s what you need to need to operationalize your long-term, sustainable recurring revenue model.

Blog

Blog Posts

March 13, 2023

Orienting Toward Your Ideal Customer: Customer-Led Growth Principle Five

Understanding which customers actually stay and grow with your business should be a top mandate for all revenue teams.

blog

Blog Posts

February 23, 2023

How Can A Customer Success Management Platform Support Customer Retention?

You worked hard to get a customer. Now you want them to stick around. Is a customer success management platform able to help you with customer retention? Some of our readers had insights into how customer retention and relationships can be improved through these platforms. Keep reading to find out what they had to say.

Blog

Blog Posts

April 20, 2023

Understanding 8 Common Stages in the Customer Lifecycle: A Guide for Customer Success Managers

Life cycle stages outline and define typical demands and goals for each step to help you better understand and support your clients.

Blog

Blog Posts

March 6, 2023

Quantifying Your Expansion Process: Customer-Led Growth Principle Four

A Customer Success Qualified Lead (CSQL) process ensures there’s clear ownership–and recognition–for customer expansion.

Blog

Blog Posts

February 27, 2023

Unifying Sales and Success: Customer-Led Growth Principle Three

The future of growth is an informed, unified revenue organization from pre-sales to post-sales. Here’s how to do it.

Blog

Blog Posts

February 23, 2023

How LaunchDarkly Ensures Its CSMs Have A Customer-Led Mindset

Customer Success Managers can deliver great customer value; here’s how Aaron Woods empowered the LaunchDarkly team.

Chatalysts

January 10, 2023

How To Build A Customer Community That Turns Into A Customer Growth Flywheel

In a CHATalyst interview, Ejieme Eromosele shared how to create a customer growth flywheel.

Chatalysts

November 29, 2022

How To Create An “Elastic” CSM Team That Can Proactively Solve Customer Challenges

You need to build CS teams for elasticity rather than simply raw power or hustle. Here’s how one CS executive does it.

Chatalysts

November 16, 2022

The 3 Pillars Every New CS Leader Needs (And How To Build Them)

New customer success leaders have an intense task ahead of them. Here’s how to get up to speed quickly

Chatalysts

October 5, 2022

How To Save Time & Improve Customer Experience With Video

Video is an impactful customer experience tool. Alex Naumov from Vidyard explains how to do video authentically

Chatalysts

December 17, 2021

My Journey From Theater to CS: Turning Unique Experiences into Assets

Chatalysts

December 9, 2021

How Adwerx Switched to Remote Without Dropping the Ball

Chatalysts

December 2, 2021

How Greenhouse Successfully Implemented Variable Compensation for CSMs

Chatalysts

November 18, 2021

How to Build an Impactful Onboarding Experience (And Why You Should Charge for It)

Chatalysts

November 11, 2021

Why a Support Network is My Best Weapon Against Stress

Chatalysts

November 4, 2021

How Customer Centricity Aligns Our Efforts at Vena Solutions

Chatalysts

October 21, 2021

I Kept My Spark at Work (And You Can Too)

Chatalysts

October 14, 2021

How I Develop New Leaders in Customer Success

Chatalysts

October 7, 2021

My Journey From CSM to VP of Customer Success

Chatalysts

September 30, 2021

How I Use Mentorship to Elevate my Customer Success Team

Chatalysts

September 23, 2021

How I Turned Customer Success and Project Management into Perfect Partners

Chatalysts

September 16, 2021

How I Use Rapport to Humanize Customer Success

Chatalysts

September 9, 2021

How Hopin Prioritizes Timely Customer Success

Chatalysts

September 2, 2021

How I Jumped From Hospitality to Customer Success

Chatalysts

August 26, 2021

Why Customer Marketing and Community are the perfect partners for Customer Success

Chatalysts

August 19, 2021

How I Successfully Gained Control of a New CS Organization (Twice)

Chatalysts

August 12, 2021

How I Launched The Largest CS Meetup Group In America

Chatalysts

August 5, 2021

How Appropriate Levels of Value Helps LinkedIn Scale CS

Chatalysts

July 28, 2021

How I Went From Screw Gun Operator To Chief Customer Officer

Chatalysts

June 28, 2021

How to Build a Diverse Team in Tech

Sunil Joseph shares how diversity and inclusion should be done correctly

Chatalysts

June 28, 2021

How To Launch A Successful CS Podcast

Brook Perry discusses what makes a great CS podcast

Chatalysts

June 28, 2021

How I Put The Customer At The Center Of My Company (And How You Can Do It, Too)

Chris Hicken shares his secrets for making companies customer-centric

Chatalysts

July 5, 2021

How Early Stage Startups Can Get Set Up for Customer Success

Cassie Young offers CS secrets for early-stage startups

Chatalysts

June 28, 2021

How to Transition Into Customer Success

Diana De Jesus teaches you how to make the career change you want

Chatalysts

June 28, 2021

How To Excel As A CS Leader At An Early Stage Startup

Jon Johnson coaches you on how to be the best CS leader you can be

Chatalysts

June 28, 2021

Why Hospitality Workers Make Incredible CSMs

Hilary Tjian reveals why hospitality workers can be great CSMs

Chatalysts

June 28, 2021

What Coaching CSMs Has Taught Me About CS and Myself

Leona Leong shares lessons learned from being a CS mentor

Chatalysts

June 28, 2021

How To Run A Successful Win-Back Campaign

Sabina Pons demonstrates the best way to run effective win-back campaigns

Chatalysts

June 28, 2021

How To Leverage Customer Intimacy For Success

Mary Poppen exposes the secrets of true customer intimacy

Chatalysts

June 28, 2021

How to Run a CS Community During a Pandemic

Anika Zubair shows how CS communities can grow even in challenging situations

Chatalysts

June 29, 2020

How I Launched Canada’s Largest Customer Success Community

Ben Winn tells all on growing Canada's largest CS community

Chatalysts

June 28, 2021

How to Break Down Silos While Encouraging Ownership

Sha Ma breaks down how to encourage ownership among engineering teams

Chatalysts

June 28, 2021

How I Became a Voice for D&I in Tech

Kalina Bryant shares how D&I should be done properly by people and organizations

eBooks

August 25, 2023

The 10 Defining Principles of Customer-Led Growth

Drive more customer growth by learning about the 10 Principles of Customer-Led Growth.

7/25/2023

eBooks

August 25, 2023

The Definitive Guide to Customer-Led Growth

Stop relying heavily on new customer acquisition as your main source of revenue.

2/3/2023

eBooks

August 25, 2023

2022-2023 Customer Success Compensation Report

In our 2nd annual report, nearly 2,000 customer success professionals shared...

12/6/2022

eBooks

August 25, 2023

Customer Success Compensation Report

Customer Success compensation should be fair and transparent.

8/15/2022

eBooks

August 25, 2023

2022 Customer Success Planning Guide

We asked 26 of the top leaders in Customer Success about their plans for 2022.

8/15/2022

eBooks

August 25, 2023

The Great Customer Success Debate

The Top 125 CS Influencers & Strategists give us their thoughts on the most controversial CS topics

8/14/2022

eBooks

August 25, 2023

The Catalyst Mental Health Initiative

Mental health and wellness resources for the Customer Success community

8/14/2022

eBooks

August 25, 2023

Sales Vs. CS: The Ultimate Showdown

We asked over 200 Sales and CS professionals to evaluate each others’ strengths, weaknesses, and....

8/14/2022

eBooks

August 25, 2023

The Definitive Data on Getting Promoted in Customer Success

Customer Success is one of the fastest-growing careers in the world, but what does the career...

8/11/2022

eBooks

August 25, 2023

The Ultimate Guide to Migrating CS Platforms

Moving to a new CS Platform can be a daunting task.

5/24/2022

eBooks

August 25, 2023

10 Customer Success New Year’s Resolutions You Can Actually Keep

New Year’s Resolutions that will help your career (and your customers).

5/24/2022

eBooks

August 25, 2023

Bringing Customer Success to the Center ebook

The top SaaS companies in the world have built incredibly customer-centric organization...

5/24/2022

eBooks

August 25, 2023

Top CS Leaders Explain How to Increase Net Revenue Retention

Every Customer Success leader is working to increase their NRR.

5/24/2022

eBooks

August 25, 2023

The Ultimate Guide to PTO

It’s hard to take time off, especially if you’re in a customer-facing role.

9/1/2021

eBooks

August 25, 2023

The Future of Customer Success

40+ Customer Success Leaders share their thoughts on the future of our industry.

7/24/2020

Events

October 5, 2023

Why It’s Time to Re-Evaluate Your Go-To-Market Strategy

An exclusive workshop led by best-in-class leaders to discuss reevaluating GTM strategy.

Events

September 21, 2023

Masterclass: 3 Plays for Success & Sales to Find (and Close) Customer Revenue... Fast!

Join us as we unpack three strategies that unify GTM teams and uplevel revenue motions.

Events

August 24, 2023

Plateauing on Customer Value Kills Growth: How to Use Recurring Impact Instead

Learn about a new model for delivering recurring value to customers through impact sprints.

Events

June 22, 2023

Catalyst Masterclass: The 3 Dashboards You Must Have as a CS Leader in 2023

See how Catalyst equips post-sales leaders with the dashboards needed to master customer revenue.

Events

June 28, 2023

Mastering CLG: Top Strategies to Drive Customer Growth

Dive deep into the leading strategies and solutions that fuel customer-led growth.

Events

May 31, 2023

Secrets to 3x Your Retention Forecasting Accuracy

Get 3x better at forecasting your renewals and retention.

Events

March 30, 2023

Three Ways Customer Marketing Can Drive Revenue Using A Customer Growth Platform

Drive revenue for GTM teams using these marketing workflows in Catalyst.

Events

December 15, 2022

Customer Success Compensation: What to Know for 2023

In the past year, CS has become one of the most important drivers of revenue.

Events

September 27, 2022

ReUp 2022 Summit

Join us September 27-28 to learn how Customer Success will lead the way forward.

Events

Next-Level Discovery Skills That Drive Retention & Growth

One of the trickiest Customer Success Management skills to develop is discovery.

Events

From CS Leader to CCO

We brought together 3 experts to crack the code when it comes to getting promoted.

Events

Close More Sales Faster With Customer Success

Tactics and strategies for increasing top-funnel growth, speeding up the sales cycle, and more.

Events

Untrustworthy Health Scores: What’s The Solution?

CS leaders have trust issues with a very important data point – their customer health score.

Events

How to Build a Best-in-Class Customer Advisory Board

Recently our team at Catalyst has been exploring how to build the best CAB...

Events

A Day in the Life of a Catalyst-Powered CSM

Join us as we experience the daily life of a CSM who uses Catalyst to supercharge their day-to-day.

Events

May 25, 2023

Catalyst Masterclass: Get Ahead of Today’s #1 Churn Reason

Our monthly Community Masterclass is a great & fun way to learn about Catalyst among industry peers.

Events

No Fluff: What Is Data-Driven CS & How Do You Do It

To be a truly data-driven CS team, you need a CS platform, a data warehouse, and an analytics...

Events

What CS & Sales Can Learn From the FBI

Uncover truth quickly, build relationships fast, and achieve desired outcomes.

Events

The 3 Biggest Mental Health Concerns At Work

Normalizing the topic of mental health at work begins with talking about it.

Events

January 31, 2022

Escape the Inbox: A Virtual Escape Room Competition for CS Teams

A key customer suddenly wants to churn and their CSM is away on a camping trip without internet. It'

Plays

August 1, 2023

Derisk the #1 Churn Reason With Timely Champion Outreach

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Plays

June 20, 2023

How to measure a scaled customer success program with 1000+ customers

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Plays

June 20, 2023

How To Re-Engage Unresponsive Customers by 23% through Change Management

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Plays

June 20, 2023

How to Build a Health Score That Predicts Renewals with 95%+ Accuracy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Plays

June 20, 2023

How to Renew 100% of your Contracts on Time While Growing your Expansions

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Templates

August 17, 2023

3 Email Templates to Build or Transition Champions

Derisk champion turnover (the #1 churn reason!) and create new ones with these email templates. Copy, paste, and tweak to match your unique tone.

Templates

August 17, 2023

The Ultimate Discovery Cheat Sheet with Bob London

Have you ever had a customer discovery (or maybe a few) that leave you feeling overwhelmed, with a follow-up the size of a whole new side hustle? From Sales to Customer Success, efficient and effective customer discovery has never been more critical in this fast-paced, ever-evolving landscape. Our cheat sheet will help you win more in today’s market with the Radically Authentic Discovery (RAD) Method developed by Bob London, that drives deeper customer engagement, insights, and more revenue.

Templates

August 17, 2023

Game Changing SaaS Metrics Cheat Sheet

Navigating and understanding the various metrics to measure Customer Success is challenging enough. Fear not, because we’re unlocking the metrics vault in collaboration with Catalyst VP of Finance, Deirdre Mullen. In this cheat sheet, you’ll find a comprehensive metrics calculator that you can download and customize to measure your performance. What are you waiting for? Here we grow!

Templates

August 17, 2023

Bottoms Up Forecast Template for Renewals

One of the most crucial, yet difficult skills to master as a leader is forecasting. Year over year, studies have reported that roughly one quarter (24%) of businesses forecast accurately. That’s why Catalyst Chief Revenue Officer, Mark Kosoglow, is excited to share his exact Bottoms Up template to forecast renewals with precision. Building a uniform Bottoms Up process is the most foundational piece to accurate forecasting. Grab Mark’s forecast template to hit the ground running.

Templates

August 17, 2023

The Best Executive Business Review Deck Ever

Strong Executive Business Reviews are critical to the success of every SaaS business, which is why we created the world’s greatest EBR template! This plug-and-play template will drive alignment between CS teams and their customers through engaging sections that cover everything from revisiting success plan goals to product roadmap presentations, and so much more.

Templates

August 17, 2023

The Best Sales to CS Handoff

The Sales to Customer Success handoff can make or break the customers’ experience. We’ve seen hundreds of handoff templates – some great and others…not so much. That’s why we’ve put together the greatest Sales to CS handoff template ever. Get ready to create a strong partnership between Sales and CS, collect the right information, and deliver the best customer experience ever!

Templates

August 17, 2023

The Best Deck for CS Leaders in the Boardroom

CS leaders have become central to every board meeting. CS metrics and insights show how sustainable the company is, influence future decisions, and impact overall valuations. That’s why we created the best deck ever for CS Leaders in the boardroom. This ready-to-use template gives CS Leaders the structure they need to wow board members by connecting the dots and communicating a strong plan of action for the business.

Templates

August 17, 2023

The Best Template to Evaluate Customer Success Platforms

A Customer Success Platform (CSP) can help you scale your business, but if you pick the wrong CSP you’ll waste a lot of resources (time and money down the drain). CSPs aren’t all created equal so it’s your job to evaluate them against your needs. That’s why we created this template to help guide you through your CSP shopping journey. Find a platform that will both align with your current needs, and also grow and scale with you.